There are plenty of ways you can promote your company; television advertisements, billboard posters, internet marketing (just to name a few). One advertising and marketing approach that possibly isn’t as elegant as these, however is equally as effective, is using POS products. If you are a local business, making use of POS products to promote could significantly help you, and below’s just a few reasons why.
Cost Effective
As a local business, you’re probably on a bit of a tighter budget compared to big-name competition. This means you can’t always pay for all the glitzy advertising they are able to. Luckily for you, POS products typically have a very small price tag that isn’t likely to reduce a substantial chunk out of your funds, and when you pay for them you have them forever without any repeat payments. The only extra expense is going to be the printing of the content to put in them, if you’re using that sort of product, but this is typically really inexpensive also.
Bring Consumers In-Store
If you are utilizing products like pavement signs or chalkboards, these could be positioned outside in the street, right in the path of on-coming traffic. This means you are advertising directly to your target market and, as long as your material works, attracting customers into your shop. People are much more likely to spontaneously enter your shop if they are walking right by it, instead of seeing an advertisement from home or whilst driving a car, making Point of sale products really effective.
Stimulate Sales
Once the customer is actually inside the premises, your in-store Point of sale products will take over! By using items such as snap frames and leaflet holders in zones of high traffic, you could promote deals, new products and existing stock to your clients. It is unbelievably essential that you push sales once the customer is in the shop and don’t compromise on your advertising. Clients in your store are likely to be a lot more impulsive when it comes to offers and brand-new products than those seeing your ads somewhere else, so you need to be using your Point of sale products to truly drive home sales.
BrandingPoint of sale products typically aren’t all about the sales, despite what it may seem. They’re also terrific for branding, which is especially valuable for you small, less-established businesses. You could use your Point of sale to re-inforce your brand identity to customers by being consistent with the colours and font you use, and putting your company logo on everything (but not being too ‘in your face’ about it, of course). This will help consumers to recognise your other advertisements out of the store and you’ll become more than just a name. You can furthermore put across your ideals and values through the materials, for example if you’re very big on your brands heritage it is very easy to incorporate that into the contents of your Point of sale products.
POS products are a fantastic marketing tool for local business, and if you are not already, you need to definitely be making use of them in your shop. They’re so affordable and such an efficient way to push sales that it looks ridiculous not to! Explore exactly what type of POS products will best suit your shop and work on some effective content and you will soon have in-store marketing that will compete with the big shots!
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